Did you know that our brains process images 60,000x faster than text? With ever-declining attention spans (8 seconds!!), images are more important than ever before.
There is only one more important part than property photography and that is the price. For you, this is a very useful fact, because when you know this you can use professional photography as an essential part of your property marketing whether you’re trying to win new instructions or attract more buyers.
5 Key elements we include in property photography service
- Nikon D5100 DSLR Camera
- 11 mm wide-angle lens
- 18 mm lens for detailed shots
- Memory Card
- Spare batteries
- Professional software
- Having a shot list
- Choosing the right time & date
- Having the right amount of time to take photos
- Making sure to have all the right equipment ready
- Property preparation checklist
3. Preparation of the property
- Walk-through the property and plan the photos
- Staging the property
- Property preparation – decluttering.
- Easy “on the day” interior tips to improve your photos
- Set camera settings (ISO, aperture, shutter speed)
- Frame the subject
- Manual focus on your subject
- Take three photos (Dark, normal and bright)
- Merge HDR Photos using Photomatix software
- Edit the color corrections using Lightroom
- Item removal using Photoshop
- Item addition using Photoshop
There are 7 reasons that you can’t ignore when deciding whether or not to hire a professional photographer to carry out your property needs.
1. Attract More Vendors
We understand that winning new business is the lifeline of the company. A study done by ValPal has shown that vendors make snap judgments about the potential of you based on your website and the things they see during their online research.
And remember our brains process images 60,000 times faster than text, 90% of what the brain receives and princesses is visual. So no wonder that photography and other visuals have such a strong influence on your clients when they decide do they want to work work with you.
Professional photography attracts more clients, and helps to attract buyers and tenants, sell the property faster & at a higher price. All of this helps your client to make the right decision to work with you.
Think about it, do your research before calling? We all do, and photography is what guides the decision as to whether they say Yes or No.
2. Attract More Buyers
It’s simple, and the more clicks your listing gets, the more viewings you’ll book, the more viewings you book, the closer you get to closing the deal.
Even Rightmove is describing property photo as essential to making an impression on the potential clients. And we believe a property listing is only as good as the amount of the interest it attracts.
Outside of the price, the quality and attractiveness of photos are what entices the clients. And 60% of the time on a listing is spent looking at the images.
It’s important to understand that we are moving to the visual world, and clients will always follow what is appealing to the eye.
3. Sell Properties Faster
Did you know that property listing with professional photography can sell up to 40 days faster than those with less?
This is mostly down to the fact that good photos attract more buyers and the more buyers you attract, the sooner you’re likely to find the one who closes.
Use services of a professional photographer and watch as your listings sell faster. Involve a professional photographer and have more time for selling.
4. Dramatically Boost Perceived Value Of Properties
AXA carried out an experiment where they tested out an impact of simple home staging. They did a “mini-makeover” worth of an hour of property staging and took a photo before and after.
The results were stunning – participants estimated staged property value 21% higher than in the images of without staging.
21% higher in real terms is like selling a property for £220,000 versus £180,00.
This type of staging is what Estate Visuals is using when shooting. Whether it’s adding splashes of color to a room or removing off-putting items like fridge magnets, a professional photographer can and will spend the extra time to prepare the property of optimal photos.
5. Increase in Revenue
This is because 90% of our decision-making is irrational, as reported by Talia Wolf, VP of business development at Conversioner.com.
That means that the majority of decisions are purely based on emotions. Especially the first impression customers have when they see the listing.
We are more likely to purchase something from the feeling it gives us rather than the actual value it has for us.
Developing a consistent and recognizable style by using high-quality imagery convinces the viewer straight away from the listing’ quality.
6. Save Money
Many people realize the truth that high-quality photography is essential to the success of the property business. And this means that they take their own photos, often with quality equipment, but without the experience of professional.
In that case, they end up with images that require a lot more extensive editing which leads to expensive outsourcing or a lot of time spent learning how to edit and editing them, which can be very expensive in the long run.
Some photo editing services are charging as much as £2.60 per photos for full editing. This can stack you to a result in spending more and losing the time you would otherwise would spend on revenue-generating activities like lead generation.
7. Save Time
The average-sized property in the UK takes around 80-120 minutes to photograph correctly. Extra time is also needed for adequate property preparation and equipment set up.
Now also add a time to choose the best photos and uploading them for editing it would take around 1-2 hours (minimum) spent on photography per property. And even much more time if you decide to edit your own photos.
Getting back these 3 hours per property makes professional photography a no-brainer especially when fine photography that achieves better business results also comes hand in hand with it.
HOW IT WORKS
Get in touch or fill out the form with your project details
We’ll visit the property and take photos on agreed time
We’ll post-process the photos to make them more vivid and realistic
You’ll receive your photos in a few days
If a picture paints a thousand words, what are the photos of your property saying?
The goal of property photography – get the attention of the visitor so that you could sell homes faster. Rightmove research shows that agents with ‘great listings’achieve 93% more leads than agents with ‘average listings’. It’s proven that the most effective way to attract more buyers on the online portals like Rightmove & Zoopla is with high-quality professional property photography that stands out and gets buyers to click on the listin. In today’s market, it’s an absolute must to be using professional photography in all property listings because properties with high-quality photography will sell up to 3 weeks faster.
100% Money Back Guarantee
“Estate Visuals offers a 100%, no questions asked totally unbeatable guarantee with absolutely no risk to you. If you are not satisfied with our services, we will either come back and do it again, or you can hand the files back and pay nothing.
The guarantee we offer to you here is entirely unconditional. If for any reason you don’t like the images and we can’t correct them, you don’t pay one single penny. Simple as that.
All the risk is laid on our shoulders – we provide the best services, and you be the judge. The decision is completely up to you or the homeowners.”
We let our clients speak for themselves
"Excellent and fast service! I was really happy with the results and the photographer himself was friendly and easy to work with. "
“Quick and easy to deal with”
"I'm happy with the photos and the price that I got from the Estate Visuals. I wanted good professional property photos for my Airbnb and they were quick and easy to deal with. The best money I have spent it. "
"Donatas is very professional and trustworthy. I have no hesitation in recommending him."
“Amazing Property Photographer!”
"Outstanding photographer! Photos were better than we could have imagined. It captured the essence of our property and a wonderful garden. The images are professional and beautiful!"
HOW TO PREPARE A PROPERTY FOR A SHOOT?
I've put together a blog post with instructions for you right here. Also, we'll keep in touch to discuss plans and any specific requests like featuring some necessary parts of Property before the shoot.
HOW WILL I RECEIVE THE IMAGES?
I use GoogleDrive and/or WeTransfer to send over your images - you'll receive them in high-resolution JPG files that are ready to use where you please. I can also provide them cropped to specific sizes so that they're ready to upload to your online shop/Etsy/NOTHS storefront/social media, etc!
WHO OWNS THE COPYRIGHT?
The copyrights retain for me, as is standard practice in the photography industry. You purchase a a single-use, non-transferable, non-exclusive image license. For real estate agents that image license is good for the duration of your listing and expires once the listing is sold, cancelled or reassigned to another agent. For all others, the license does not expire. This is a non-transferable license, meaning you, as the licensee, may not sell, give or loan the photos to any other party. You do have wide leverage to use them for your marketing and promotional needs, however. This license is also non-exclusive, meaning the copyright holder may sell multiple licenses for the same images.
HOW DO I BOOK A SHOOT
You can either use our contact form, email or call at 07463849387
DO YOU PROVIDE HOME STAGING?
I do not offer home staging. If needed, I can put you in touch with a professional home stager. Your home must be as "photo ready" as possible when I arrive. While I may suggest moving an item - a chair, for instance - to create a better shot, but I'm not able to help de-clutter and decorate a home after I have arrived for a scheduled shoot.
WHAT AREAS DO YOU COVER
We accept orders from all UK but have in mind that Outside Norwich we charge extra for the travel expenses and if necessary for night stay.
HOW LONG WILL IT TAKE TO PHOTOGRAPH MY PROPERTY?
The amount of time required to properly photograph a home or commercial building can vary greatly. The biggest factor is the size of the property. As a general guideline plan on about 1 hour for a property up to 4 rooms and about 3 hours for a property up to 9-15 rooms. But many large homes and commercial or retail buildings can take longer for photography. The time required for your photoshoot can be discussed at the time you book it.
HOW MUCH NOTICE DO YOU NEED TO BOOK PHOTOSHOOT?
I do accept orders on the same day, but it is best not to rely on that. The more notice you can provide the better. Ideally, for day time photoshoots we advise to give 1 - 2 days notice should be enough to get your preferred date and time.
WHAT ARE YOUR HOURS? DO YOU HAVE AVAILABILITY ON WEEKENDS AND HOLIDAYS?
Photoshoots are scheduled weekdays from 9 am through twilight (note, the exact time of twilight varies through the year). Photoshoot appointments are not available on the holidays. If you have a special request please send an email so we can see how can I help You.
WHAT TYPE OF REAL ESTATE PHOTOGRAPHY EQUIPMENT DO YOU USE?
We use high end, professional-grade Nikon digital cameras with 16.2 MPs resolution and a variety of lenses that allow me to capture any building from any perspective. With the addition to extra equipment like tripod and flash if necessary.
ARE YOU ABLE TO TRAVEL TO PHOTOGRAPH MY PROJECT?
Yes, I am available to travel worldwide for your photography projects. Travel expenses are billed at cost to the client with no extra charges.
DO I HAVE TO MEET YOU AT THE HOME TO GIVE YOU ACCESS?
No, you can simply provide keys or ff the home has a contractor's lock box installed you may also provide that code for access. Of course, you are also always welcome to meet me at the home and hang out during the photoshoot.
WHAT IF THE WEATHER IS BAD ON THE DAY OF MY SHOOT?
If the weather is bad on the day of your scheduled shoot (i.e. rain, heavy clouds and the like) you will be allowed to reschedule for the next available open shoot date. If you choose to proceed with the shoot as scheduled, regardless of the weather, please understand that the listed pricing does not include fixing photos for cloudy skies and such and the standard guarantee will no longer apply. See the full weather policy here.
CAN YOU JUST PHOTOSHOP THAT?
Photoshop is an awesome tool with a lot of power. However, nothing replaces making sure the home is photo ready when the photographer arrives. Photoshop does not do windows, clean floors, put the kids toys away or play gardener. I can remove objects or smooth Carpets/Curtains/Bed covers or replace a sky, but keep in mind that the home should look as good in photos as it does in person.