Marketing your home can be a daunting task, especially for the first time. There are a lot of mistakes that can happen that will cost a lot of time and money.
But for some reason, a lot of people think that doing everything yourself will save them money, so they prepare the properties themselves and take photos with the phone.
As a result, pay more, spend more time, not even counting the experience that professionals bring and all of that creates the presentation of low-quality property that is standing empty for months even years. But when people start to leverage the professionals, the results astonishing.
Let’s take an example and go through the costs of doing everything yourself. There are three main steps that you have to do to make sure the best results of property marketing.
First Staging: 4 bedroom property furniture pack to rent cost £1500 for two months. It will also take you two days to assemble the furniture and stage it.
Second is shooting: If you do decide to buy the equipment it will cost you about 1,500, and then it will take about one day to shoot the property and about two days do edit the photos.
We are already at £3000 for cost and a week of your time.
The third is Distributing: it can take about 2-3 days to distribute the content in all social media, add to all marketing sites like the right move or Zoopla, also share it to communities, forums, groups etc. And let’s don’t forget private lists, that agents have which access you can’t get it, so you are missing a big part of motivated clients.
And then there are viewings which averagely takes around 2 hours with driving to do. To rent out a property it takes approximately eight viewings. So in a good example where you did everything correctly on fist two steps of staging and shooting, you would get about two viewings every week, that means it will take around four weeks to get the tenant.
To sum up everything it will cost around £3,000 and 2 months of work if you do it all correctly, if not the property can stand empty even for a year losing you rent every month plus the bills and all the other costs.
But if you do decide to do it yourself here are some tips that might save you some time and money.
1. Decide on asking price. (The key here is to do your research; trawl through websites such as Rightmove and Zoopla to see what similar properties are selling for in your area. Also, have a look at sold prices as there is quite often a disparity between a vendor’s asking price and what a property sells for.)
2. Prepare the property (By having your house staged, perhaps with a fresh lick of paint and some furniture you’ll be making your home much more sellable. And a quick sale means no more having to spend your time showing people around!)
3. Shoot the property (Ask your friends or someone who is starting in photography for their camera or ask would they like to do it for free with the benefit for them that they will be available to use it for their portfolio.)
4. Distribute the content (Unfortunately, Rightmove and Zoopla do not allow private sellers to list their properties directly, but you can use an online or hybrid agent. Your main target is social media, groups, forums, friends. Also, you can use websites like gumtree, spare room)
5. Arrange viewings ( If you’re unable to make any viewings then consider enlisting the help of friends or family to show potential buyers around.)
6. Nagotiate (It’s important to decide how much you are willing to accept beforehand, and don’t go below that figure. Don’t worry if you have to turn down an offer; it’s quite common.)
7. Accepting an offer (Usually it’s done verbally, but be sure to ask for the written confirmation via email or post.)
We hope that brings some clearance and helps you to make the best decision that will benefit your situation.