Video is without question is the most effective tool developers can use in their marketing strategies to generate more leads and increase sales. Video used to be a luxury, but now it is becoming an essential tool of successful property marketing asset. Though videos have a lot of benefits – here are four main ones who should convince any real estate agency to jump on the wagon and start utilizing the power of real estate videos.


norfolk virtual tourPeople think that video is expensive and will not bring any benefit, so they use photos or walk around the property filming with their phone. As a result, they miss out on valuable attention that video attracts on social media, potentially losing great opportunities when these changes and people start to leverage this tool they begin to see the difference in the results.


For example, research has shown that video has a far higher rate of engagement than text or image alone, and at a time where most people spend hours on their phones, the video has the power to stop the scroll. In fact, according to HubSpot, social media posts with videos get up to 48% more views.


Here are three main reasons why you should start utilizing the power of real estate videos:


  1. Trust (You will certainly agree that the property market is all about trust. And if you want to find someone who will buy or rent a house you will have to gain their trust. Show your skill and accomplishments. Thus building the confidence of potential buyers.)
  2. More information(With video you can show off all of the amenities and features of the house in a very easy way)
  3. Video uses more of our senses. (We naturally believe in what we can hear and see. It is easier for our brains to process. These visual cues in a video can convince us to contact.)



Listings with Property video are compelling. Videos are getting more and more critical, and I hope that this short article highlighted at least a few real benefits.

If you would like to discuss how you can leverage a video- get in touch with us. We will be happy to share with you our experiences.